The way people find your company is changing every day.
From its beginnings in 2010 – when Apple introduced its Siri voice assistant – voice search has been on a meteoric rise.
Now, more than a fifth of UK adults use voice search on three to five occasions a day, our research has shown.
In this report, we analyse the adoption of voice search, how we’re using it today and how brands should be preparing for its explosion.
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