The social media landscape is shifting dramatically and there’s no way out of it, managing your social story, is a labour of love.
Being present is simply not enough. You need an intelligent social media strategy to drive social brand awareness and get your target audience into your content funnel. And you need to listen.
Social listening not only informs the strategy and provides valuable insights it also enables you to newsjack placing your brand into relevant and timely cultural conversations.
But we know you need more than ‘conversations’ to drive meaningful value. You need to deliver on your brand objectives and bottom line goals, so with every paid strategy we put in place, we ensure ‘conversion’ is at the heart.
How do we do it? We treat your social channels like a brand newsroom following a proactive and reactive social content plan.
Our Seven-Step Approach
- Establishing your most important KPIs and metrics
- Researching your social competitive landscape
- Researching your social media audience
- Developing your social content pillars and social brand purpose
- Building and curating engaging social media content
- Engaging with your audience in real time
- Paid media management including copy and visual A/B testing
- Daily performance monitoring and learnings
Whether it’s community management, real-time content, social strategy or social campaigns, we use creativity intelligently to deliver on your business goals.
What our clients say
We’ve worked with BrandContent for over a year now and are delighted with the work they have done for us. They clearly understand our objectives and continue to come up with original campaigns that generate quality coverage. They provide an exceptional service; they are always available with advice and handle our demands and questions with cheerfulness and good humour. When we were first pitching for a PR agency we thought we would have to turn to a London agency, but BrandContent have great contacts on the national press and can match London agencies, but with a more personal approach.
We’re a fast-growing national currency firm and we needed an agency with clout which could help us stand out in a crowded market. BrandContent have done just that. They know how to capture the media’s attention and hammer home our messaging to the right audiences – making an almighty splash in the process. They’re creative, strategic and determined to keep proving that a small regional agency can not only compete with the big London firms but outpace them.