SEO & Voice Search
Search Engine Optimisation (SEO) is the process of getting traffic through organic search results – and every page on your site is ranked according to what Google (or Bing or Yahoo) think is going to be the most relevant to the users when they search a specific query.
As SEO has developed throughout the years, it is now more important than ever to ensure your content – whether that is on a blog, a product or category page – is fully optimised, answers key questions and is organised by topic so search engines, like Google, can understand a user’s intent when they are searching.
What we do
Starting with keyword research and a content audit, our SEO team will ensure your content and campaigns have the right insights behind them to drive traffic to your website and see it move up through the Search Engine Result Pages (SERPs).
We know the questions your audience are asking, and we’ll help you to effectively answer them.
SEO is something we integrate into everything we do – the best content campaigns are the most integrated ones. This way, we can ensure your customers can find you through timely campaigns that are hard-hitting, engaging and relevant to your audience.
What is Voice Search?
Voice Search is the process of searching the internet by speaking, rather than typing on a desktop or mobile device. From an SEO perspective, it means you need to optimise content on your site in a more conversational way so that when someone searches through a voice assistant, your content becomes their source of the information.
With predictions claiming that 50% of all searches will be voice searches by 2020, we’re one step ahead. We can help you to start optimising your content for more visibility through Google’s Featured Snippets – and be the first port of call for any voice answers.
Google Home cites the source of information, and usually, it’s the Featured Snippet they use. If you can be the Featured Snippet for some of your prime keywords, then you’re taking the first step in the right direction.
How do we measure success?
There are many ways you can measure the success of an SEO programme. Besides measuring organic traffic we’ll track leads, inbound links, keywords and actual rankings to recognise success and develop areas of opportunity.