On average, businesses generate £6.50 for every £1 invested in influencer marketing – and 81% of marketers who have used influencer marketing judge it to be effective.
And let’s face it, consumers today don’t listen to everything they hear on the TV or radio. They don’t read billboards and they don’t trust large companies. People trust what other people have to say and that’s why influencer marketing can be so effective.
When influencers recommend your brand to their followers, they become an extension of your company’s marketing department.
It’s about taking the idea of celebrity endorsement and placing it into a modern-day content-driven marketing campaign, but with more of a focus on collaborations between brands and influencers. It’s not about finding someone with an audience and offering them money or exposure in return for positive sentiment.
What we do
Our social outreach and media team are a hybrid of editorial, social and PR experts. Through our Influencer Marketing Programme, we have established strong relationships with YouTube influencers, bloggers and giants of the social media world, with an organic following scoring in the hundreds of thousands and millions.
Influencer marketing is a true partnership that is built to deliver the greatest impact. Together, we will help you co-create branded content that will resonate with your audience and deliver on your content KPIs.
What our clients say
We’ve worked with BrandContent for over a year now and are delighted with the work they have done for us. They clearly understand our objectives and continue to come up with original campaigns that generate quality coverage. They provide an exceptional service; they are always available with advice and handle our demands and questions with cheerfulness and good humour. When we were first pitching for a PR agency we thought we would have to turn to a London agency, but BrandContent have great contacts on the national press and can match London agencies, but with a more personal approach.
We’re a fast-growing national currency firm and we needed an agency with clout which could help us stand out in a crowded market. BrandContent have done just that. They know how to capture the media’s attention and hammer home our messaging to the right audiences – making an almighty splash in the process. They’re creative, strategic and determined to keep proving that a small regional agency can not only compete with the big London firms but outpace them.