How AI is shaping the future of PR
“There’s a lot of people paying lip-service to AI, because there’s so much noise … but there’s actually very few people actively embracing it and figuring it out.”
According to a CIPR report on the impact of artificial intelligence (AI) on public relations, the number of PR skills currently being supported by AI technology should increase threefold in the next five years. But what is AI and where does it fit in the PR industry?
In this episode our PR Manager Laura Jones is joined by Stephen Waddington, UK MD of global marketing agency Metia and CIPR’s #AIinPR panel member, to discuss how AI is already evolving the world of PR and how it is shaping the future of the industry as we know it.
If you’re interested in hearing more about emerging technologies, listen to episode one on integrating voice search into your content strategy.