Content Marketing in China with Art Patnaude
“The market is moving fast, there are new technologies all the time, there are new channels emerging and falling. You need to refine your methods constantly.”
China is an enticing but challenging market for Western brands – but how does Content Marketing in China compare with the UK?
In this episode, we explore content marketing in China and what your content strategy can’t ignore. Our MD Sharon questions Art Patnaude, Global Content Director at JLL and a former Wall Street Journal reporter, on topics including:
- The major platforms you need to consider as part of your China content strategy
- The role of social commerce
- The mistakes you really can’t make
“It’s not just happening on WeChat and Weibo, there are emerging video channels and news apps which rule screens across China.” – Art Patnaude, JLL