How the Radisson Hotel Group are using content automation.
“We create more interesting content without the heavy workload.”
Content automation is about bringing efficiencies to your business by streamlining content production and distribution, enabling more personalisation and better targeting.
In this episode, we hear about a brand’s experience of automating content. Our Managing Director Sharon interviews Sophie Clarke, Director of Social Media for EMEA at the Radisson Hotel Group. They discuss:
- How Radisson Hotel Group is automating content
- Its impact on user engagement and quality
- Lessons, learnings and the importance of human involvement