Can a machine produce better content than you?
“A reporter and robot are going to produce the absolute best content.”
Content automation. It doesn’t sound like the most exciting start to a podcast but what if it could completely transform how you approach content in your organisation?
Those brands already using it claim to be creating better content despite the concerns many have with how good the quality of the content created by a machine can be.
I’m Sharon Flaherty, Managing Director of BrandContent. Along with Soren Karlsson, the CEO of United Robots, a robot journalism company based in Sweden which is revolutionising how publishers create content, we’re exploring:
- Robot journalism
- How publishers are making journalists and bots work hand in hand
- What you need to think about to incorporate it into your content strategy
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