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Why we’ve become Dementia Friends

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We are proud to support the Alzheimer’s Society’s biggest-ever initiative to help transform the way people think, act and talk about dementia.

BrandContent is now a dementia-friendly organisation and every member of our team is a ‘Dementia Friend’ after completing training to understand more about dementia and how best to help, support and interact with people who have dementia.

Dementia is a word used to describe a number of conditions that may cause various symptoms like memory loss and issues with thinking, problem solving and language. Some people can also experience changes in their mood or behaviour.

One in 14 people over the age of 65 have dementia, which means that there could be over 830,000 people living with the condition in the UK.

But sadly, the Alzheimer’s Society has reported that public understanding of dementia and its impacts is poor. People with dementia often feel misunderstood, marginalised and isolated. As a result, they’re less likely to live independently in their own communities.

Trained Dementia Friends can help people living with dementia simply by being more understanding of the condition and how it affects the day-to-day lives of those living with it.

Rachel Besenyei, head of business growth at BrandContent, said: “The Dementia Friends initiative was brought to my attention by Laura, our senior account manager, who asked whether BrandContent could sign up to the programme as an organisation.

“It has made the whole team think more considerately and compassionately about the other people we interact with in our communities and how our individual actions – however small – can make such a big difference to the lives of those around us.”

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