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Thought-Leadership: A Round-Up of BrandContent in the News

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It’s the end of BrandContent’s first month as a newly founded content marketing and digital consultancy and we’re already working with three well-known clients in the financial services sector, motoring and retail space.

While we have a very strong emphasis on the financial services sector, we also see the benefit of working with other sectors because of the learnings it can bring to everyone we work with.

We would like to say a very big thank you for everyone who is supporting us and has shown generosity in so many ways.

As a company, we believe very much in the power of thought-leadership for brands and the benefits that can bring. And of course it wouldn’t be right if we didn’t practice what we preach!

So here is a round-up of what we have been talking about and where we’ve appeared in the last few weeks.


Why the C-suite don’t get social media and how to change that

We recently worked on a project for the Guardian producing content discussing the state of social media today. One article in particular resonated with people all over the world. The piece – ‘Why the C-suite still don’t get social media and how to change that’ – looked at why the C-suite are not buying into social media and what can be done about it. The article continues to be shared globally and has also made guest appearances on a number of blogs, websites and podcasts in the UK and USA including this one in the UK  and this news blog in the states (Skip to: 2mins 40 seconds).

The launch of content marketing agency BrandContent

The Drum: Here we had a nice little write-up on the launch of our new agency: Moneysupermarkets-pr-chief-sharon-flaherty-departs-set-own-agency-brandcontent


PR Week: Another nice write-up about the launch of BrandContent and what it will help brands achieve:


FCA publishes draft social media guidelines

The Financial Conduct Authority (FCA) launched its draft social media guidance over the Summer, and we had a fair few views to share on its suggested approach for how the industry should use social media.


Financial Adviser:  FCA must get up to speed on social media – In this piece we assess the FCA social media guidelines and highlight what the financial services industry should do now. Use social media wisely to get ahead – In this news story we argue that the entire financial services industry needs to take the leap to designing online communications strategies to complement their existing face-to-face approach or face slipping further behind other sectors in their marketing efforts.


Crowdfundinsider: FCA consultation on use of social media met with trepidation In this feature, we talk about how the FCA draft guidance has got it wrong, because it focuses on direct selling which goes against the very nature of social media.


Ignites Europe: UK Watchdog sets out social media guidance (subscription only) – In this piece we give our analysis of the FCA social media guidelines.


Personalisation: Have brands taken it too far?

The Guardian: Tailored experience or digital stalking? Are brands risking alienating customers with overly invasive campaigns or can hyper-personalisation work for both consumer and brand? Here we discuss that very point.

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Sharon Flaherty

Hi, I’m Sharon the Managing Director of BrandContent. Day-to-day I oversee client satisfaction and carry out strategic client work. I work on both established financial services brands as well as challengers and love working on both. In a previous life, I was a journalist at the Financial Times and worked in-house for brands including the MoneySuperMarket Group and leading their Content, PR and Social divisions.

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