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  • The rise of video has been unprecedented since the birth of YouTube 13 years ago . We are turning to video as the most engaging form of content and all the major social platforms – namely Instagram – are prioritising it. Sites like YouTube used to have a stranglehold on video content, and to some … Continued

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  • Working with an influencer with a million followers guarantees a million views, right? Wrong. So very wrong. In light of Unilever’s recent pledge not to work with follower-buying influencers, it’s important to know how to spot fake followings, before it’s too late. Working with influencers is a great way to reach new audiences and engage … Continued

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  • The cinemagraph has been tipped as the next big thing in content marketing, and boy are they beautiful. Wielding hypnotic power over audiences with endlessly lapping oceans and candles, and twinkling, breathy details, the web is bewitched by them. Want one? Frustratingly, cinemagraphs have been billed as a high-ticket and time-guzzling project, but we refuse … Continued

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  • What is ‘dark social’? When we talk about the ‘dark side’ of social media, for once, we aren’t referring to the dark web or cyberbullying (and sorry, we aren’t even inviting you to a Star Wars themed partyl!). Instead, it describes how little is truly understood about the performance of content on ‘dark’ social channels. … Continued

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  • It has been discovered that in the 1980s, Donald Trump ran a drug cartel where his main rival was Pablo Escobar, who had attempted to kill Donald Trump multiple times. However, Trump was too cunning for Escobar and managed to escape and make a fortune from his drug cartel business without anyone discovering where his … Continued

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  • A cinemagraph capture a moment of fluid motion in one aspect of an otherwise still image. Do you fancy making your own? We’ve got four tips to get you started. 1) Plan what you’re going to capture and try to keep it simple. For example, a record spinning on a player works a treat, or for a first … Continued

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  • If you’re rolling out off-site content as part of your content strategy, setting up UTM tracking codes using the Google URL builder will allow you to conduct A/B testing to see which channel is working hardest for your content. A great opportunity to use this tool would be when you’re working with a high volume … Continued

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  • It’s a bird? It’s a plane? NO ! It’s a Facebook Rocket !   A couple of days ago a tiny little rocket appeared on the Facebook mobile app with no announcement of what it was. People. Freaked. Out: Alongside the new ‘story’ add-on, this is the most change we’ve seen to the Facebook app … Continued

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  • A new picture-based, Instagram-like social media platform launched this week. It’s only available to an elite few, not because they were the first to register for the service, but because they’re rich enough to use it. Rich Kids – an Instagram-inspired app – gives wealthy Gen Y’s access to an exclusive community, accessorised with superior travel, … Continued

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  • The days of key-bashing could be over, the rise of voice control is upon us. Hello Google Home. Ever since the integration of Siri onto mobile devices, voice recognition devices have been developing rapidly and changing the way we search. The ease of shouting ‘Okay Google, Hey Siri or Alexa?’ has made everything from discovering … Continued

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