Officially the best small content agency in the UK 2018 & 2019

PR

  • “PIVOT!” and other steps to take if your campaign just isn’t getting the cut-through you’d hoped for.   If 2020 has shown us anything, it’s that things don’t always go to plan. But even in a year that brought us a global pandemic, a whole new meaning for the word ‘bubble’, and more Zoom quizzes … Continued

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  • Having strong external data can really help to strengthen and validate a campaign. In a world of ‘fake-news’,  having data to back up your story is important, and better still if it’s from a reputable source. While there are sources of data already out in the world that you can use in your campaign,  when … Continued

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  • In our second full month of lockdown and remote working, we’ve welcomed a new team member, achieved record-breaking coverage for a client, secured a new client, and played our own small role in ensuring frontline workers can enjoy their favourite takeaways. Here are just four of our highlights from May:   1: James joins the … Continued

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  • How do we sum up March 2020? Despite everything that has happened, we’re proud of what we achieved: adjusting to life WFH, getting loads of coverage for our clients, and using our spare time to help organisations that need extra support. 1: Buy one, leave some free! We responded to Labour’s call for creative professionals … Continued

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  • With the new decade in full swing, we share our thoughts on some trends we at BrandContent expect to have a big impact on the PR and content industry this year. 1: There will be growing awareness that brands need to pursue purpose-led marketing. But it shouldn’t just be integrated into their campaigns and creative … Continued

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  • Once upon a time, good PR meant your brand was making the news for all the right reasons. But times have changed, the definition of good PR has evolved and SEO has become a vital part of it. The continued decline of print publication sales and rise in digital media outlets beckoned PR to the … Continued

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  • It’s been described as the greatest party that never happened. Set in a Bahamian island previously owned by Pablo Escobar, the luxury Fyre Festival was tipped to be better than Coachella. Instead, the promised private island became a corner of Great Exuma island, the private jet was actually a rebranded commercial plane and the luxury … Continued

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  • To Jump on the bandwagon: to join an activity that has become very popular or to change your opinion to one that has become very popular so that you can share in its success. Jumping on the bandwagon in PR has the potential to land coverage and increase brand exposure. Although, this might not always … Continued

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  • Having spent the bulk of my PR career working ‘in-house’ as part of an internal PR team – both as a one-woman band and as part of a 20-strong communications function – I thought I knew plenty about Content Marketing agencies, how they worked, and what they could and couldn’t do for me as an … Continued

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  • “How do you know it works?” “Can you prove it drives customers to do what we want?” “How are you measuring PR?” “Why should we bother?” “Can’t we just advertise?” “Shall we Tweet it instead?” Every PR will have had a client or colleague who asks these sorts of questions. They are ultimately asking, why … Continued

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