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Influencers

  • Working with an influencer with a million followers guarantees a million views, right? Wrong. So very wrong. In light of Unilever’s recent pledge not to work with follower-buying influencers, it’s important to know how to spot fake followings, before it’s too late. Working with influencers is a great way to reach new audiences and engage … Continued

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  • The wild west of ‘influencer marketing’ is a risky business, and it’s only not because brands are relinquishing editorial control to bloggers and vloggers. Messy breakups between brands and influencers occasionally hit the headlines, and the cause of the fallout can usually be attributed to a relationship tussle and power struggle. The problem with influencer … Continued

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  • The International Consumer Protection and Enforcement Network (ICPEN) has rallied alongside the Competition Markets Authority (CMA) to produce global guidelines for YouTube Influencers partnering with brands. The guidance is a result of the Online Reviews and Endorsements project group, and it aims to empower the Influencer to act transparently when they talk about third-party services. It’s something agencies and … Continued

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  • Vlogger and Big Brother contestant, Sam Pepper, hit the headlines last year following a hyper-realistic video that saw two fellow YouTubers – Colby and Sam – appear to face a brutal rooftop execution at gunpoint, in a prank kidnapping. ‘KILLING BEST FRIEND PRANK’ has already been watched more than 9.5 million times, and as many … Continued

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  • Meet Felix Kjellberg or Pewdiepie, I’m sure you have heard of him, in fact, I’d even bet you’ve seen his face. Especially when surfing the wonders of YouTube influencers. (He’s the less attractive one on the right) Felix is the most subscribed person on YouTube with nearly 54 million subscribers. The closest to him is … Continued

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