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CRO

  • What does the word ‘conversion’ mean to you? Conversion can be a shift in user behaviour on your website, for example, visitors spending more time on your site or fewer people calling you up about a problem because they’ve now found the answer on your site. One thing’s for sure, it’s not just clicks. It’s … Continued

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  • Running an A/B test now and again to improve conversion of visitors to customers isn’t a bad start. But to be truly effective, your ultimate aim should be to develop a culture of testing in your company, and with it a deep understanding of your customers. Conversion rate optimisation (CRO) is all about ensuring you have … Continued

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