Officially the best small content agency in the UK 2018

Content Marketing

  • Listening to Chris Evans talking about Mental Health Awareness Week on the radio this week got me thinking about mental health, and a recent conversation I’d had with my colleagues about what I’m going to dub ‘Creative Health’. Like Chris, I’m a keen runner, and for me running is the ultimate ‘headspace’ I need to … Continued

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  • United Robots, a Swedish company, creates thousands of pieces of automated content every day. It’s one of a new breed of businesses helping publishers and marketers to automate their content creation. We spoke to Sören Karlsson, United Robots’ CEO, about the power and potential of content automation, for one of a new series of podcasts. … Continued

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  • With voice assistants and podcasts starting to take centre stage in bold brands’ content strategies, we look into how we think they are going to grow in 2019 and why it’ll only work if they do it for the right reasons, not just to look clever. And of course, content should never stand in isolation, … Continued

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  • Working with an influencer with a million followers guarantees a million views, right? Wrong. So very wrong. In light of Unilever’s recent pledge not to work with follower-buying influencers, it’s important to know how to spot fake followings, before it’s too late. Working with influencers is a great way to reach new audiences and engage … Continued

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  • Sharon Flaherty is a respected judge at several prestigious communication and content awards, such as the CMA Content Marketing Awards and the UK Social Media Awards. She’s seen it all. Even Gary Lineker in a vending machine. But she’ll be the first to tell you that celebrity name dropping and world-class events won’t necessarily bag … Continued

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  • It will soon be London Technology Week (11-17th June), providing an opportunity for businesses to discover and showcase disruptive technologies, seek growth advice, debate the issues and learn about innovations just around the corner. But with no shortage of tech firms emerging with the latest ‘big thing,’ how do B2B tech businesses stand out? We … Continued

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  • Virtual and augmented reality is a hot topic. Not only do the experiences drive engagement, and provide unrivalled one-to-one time between brands and consumers (far exceeding any engagement offered by television or radio adverts, purely because they last longer and involve active participation) virtual reality environments are becoming more accessible to consumers, as the technology … Continued

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  • If you’re rolling out off-site content as part of your content strategy, setting up UTM tracking codes using the Google URL builder will allow you to conduct A/B testing to see which channel is working hardest for your content. A great opportunity to use this tool would be when you’re working with a high volume … Continued

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  • Like most content producers, I have a content plan for this blog but the post I planned in for this week has been bumped down the list because I’ve got to get something off my chest – crap content. In the last few weeks, I’ve been exposed to so much rubbish content it’s quite unbelievable … Continued

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  • Yesterday, we predicted the visual treats John Lewis could be about to unleash on the UK. The advert is here (finally!) and it’s the retailer’s best effort, yet. This is the story of a little girl called Bridget who loves to bounce. Bridget’s parents build her trampoline of dreams. As they retire into the house to recover … Continued

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