It’s the peak of the summer, but there’s no signs of slowing down for us here at BrandContent as July has been another jam-packed month. From securing 120 pieces of coverage for a reactive newsjacking comment, to launching a creative social campaign for one of our clients, here are our highlights from July:
1: Admiral EU newsjacking success
Monitoring the news and staying on top of trends and announcements provides daily doses of inspiration for how and what you can do to ‘newsjack’ and get your client’s brand mentioned in the media.
In July, we saw an opportunity for our client Admiral to be the first insurer to respond to the European Commission’s announcement to scrap the requirement for UK motorists to need a green card to drive to Europe.
Within minutes of suggesting this to the Admiral team, we were drafting the comment and then, once approved, issuing it out to the media.
The quick and dirty comment was picked up by 120 titles including the Daily Express, The Sun, This is Money, MSN UK, Forbes, the Daily Mail and more.
2: Channelling positivity through social
In July, our client Principality Building Society kicked off their multi-platform campaign ‘Welcome Home’. You might have even spotted Principality’s advert on the TV or heard it on the radio!
Welcome Home aims to empower young people by sharing inclusive messages letting them know that it’s ok not to be saving every penny and that we all deserve a break and a treat.
We’ve been working with Principality to create a series of social media content to support the campaign and enhance its positive messages.
As part of this content, we’ve been working with the fantastic Welsh visual artist, Sioned Medi Evans, who’s designed a series of relatable graphics and GIPHY stickers.
Head to @PrincipalityBS on Instagram, or search for ‘PrincipalityBS’ within GIPHY to see the great work.
3: The Well-being of Future Generations
For this month’s Creative Coffee Fireside session, we were joined by Claire Rees, Media Lead at the Future Generations Commissioner’s Office. She spoke to us about the importance of the Well-being of Future Generations (Wales) Act and discussed some examples of the great work that’s been achieved to date.
It was interesting to hear about what impact the well-being goals are having already here in Wales and understanding more about the role we play to improve our environment, economy, society and culture.
4: Let’s get together
After many months of online meetings, most of our team finally reunited in real life for a Team Day in July. It felt like a special occasion, as it was the first time since the beginning of 2020 we were able to meet in person.
During the day we heard about the future plans for the agency, including returning to the BC head office. Dialling in live from Berlin, our PR Director Sophie Nicholas, also provided an update on our German hub!
Luckily the weather really came through for us, so we were able to finish the day enjoying the sunshine and a picnic in the park.