And just like that, we blinked and it’s February! We’ve hit the ground running this year, and we wanted to share a round-up of the highlights from January 2022…
In January, we hit a major milestone with our client Principality Building Society.
We reached 10 million views on our GIPHY channel!
We began creating GIFs with Principality in March 2020 after spotting a gap in the market for Welsh Language and St David’s Day GIFs. Since then we’ve helped Principality own life moments and calendar events by creating unique GIPHY stickers for all occasions.
Look out for our GIPHY stickers next time you post an Instagram story by choosing the GIF feature on stories and searching for ‘Principalitybs’ in the search bar.
We’ve achieved another record month for coverage for our client, Admiral Insurance. In January 2022, we secured an impressive 200% increase in coverage from this time last year.
This month, we began work with a new client, The Industry to encourage more young people to consider a career in hairdressing.
The creation of audience personas, and through empathy maps and manifestos, will help us gain a clearer picture of the current demographics of the hairdressing industry to ensure campaign activities accurately and effectively reach their target audiences.
Last year, we launched a speaker programme to enhance the agency’s knowledge of the real issues taking place in our society and to inspire diversity and inclusion in our thinking.
Our recent guests, Hijinx Theatre are one of Europe’s first fully inclusive theatre companies who hire people with and without learning disabilities and/or autism to work alongside one another on equal footing.
Ellen and Rich, from Hijinx shared their thoughts with our CEO, Sharon about the fear of saying the ‘wrong’ thing.