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Sharon Flaherty Appointed as Chair of PRCA

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BrandContent is to take a seat at the table of the PRCA Committee with its Founding Director, Sharon Flaherty appointed as Chair for the PRCA’s national Wales Group. This announcement comes in light of the recent separation of the South West and Wales Group into two separate Groups, following growth in membership.

The Wales PRCA Group brings senior communications professionals together to share best practice, learn, and network. The Group is made up of both agency and in-house professionals and welcomes new members from every sector.

Sharon who is Founding Director at BrandContent, started her career in journalism in roles including the Financial Times, and moved into marketing and held leadership roles in Confused.com and MoneySupermarket.com amongst others.

Sharon Flaherty CMPRCA, Founding Director, BrandContent, said: “I am excited to bring expertise in content marketing and digital communications to the new Wales PRCA Group, supporting members in engaging their audiences and innovating with their communications by putting content and purpose at the heart.”

Francis Ingham MPRCA, PRCA Director General, said: “We are thrilled to welcome Sharon as the Chairman of this new group. In separating the original South West and Wales group into two, we can ensure that members are receiving the best service possible. By working closely with existing group members, I believe Sharon will bring a wealth of new creative ideas to the region.”

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Sharon Flaherty

Hi, I’m Sharon the Managing Director of BrandContent. Day-to-day I oversee client satisfaction and carry out strategic client work. I work on both established financial services brands as well as challengers and love working on both. In a previous life, I was a journalist at the Financial Times and worked in-house for brands including the MoneySuperMarket Group and Confused.com leading their Content, PR and Social divisions.

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