As we say goodbye to 2020, we’re looking back at some of our favourite highlights from the final month of the year.
1: Christmas creations
With lockdown restrictions in place across most of England and Wales, we couldn’t celebrate Christmas in the same way as previous years, so we organised a virtual social which put our creative skills to the test.
To help us get into the festive spirit, we baked and decorated our own gingerbread houses and, in true Great British Bake Off style, we battled it out as we kneaded our dough and constructed the crispy cookie panels with sweets and icing.
Although it was more challenging than expected (praying that the icing would be able to stick the house together), it was a great opportunity to down tools for an hour or two and spend time together as a team!
2: Giving back never felt so good
We briefly mentioned last month that each member of the BrandContent team was given £50 to donate to a local food bank or charity of their choice this Christmas.
Throughout December the team got to work, from filling trolleys full of goodies to making online contributions to help prevent homelessness and provide refugees and displaced people with lifesaving supplies.
Each donation was given to a worthy cause and helped to support those most in need at Christmas. Here’s the list of organisations that were picked by the team across England and Wales:
- Pontypridd Foodbank
- Choose Love
- Homeless Oxfordshire
- Streets Kitchen
- Gloucester Foodbank
- Fare Share Cymru
- Cardiff Foodbank
These donations were also added to our £250 agency contribution to Fare Share.
3: Ending the year on a high
We’re thrilled to announce that Admiral has reappointed us as their leading consumer PR agency for the fourth year in a row.
This news follows another great year for us working closely with Admiral. Despite the challenges COVID-19 threw at us, we delivered new record results for them which saw a 176% increase in consumer coverage and a 560% increase in links driving traffic back to the insurer’s site.
We can’t wait to get cracking on the campaigns and ideas planned for 2021!
4: Looking ahead to 2021
As the rollercoaster year of 2020 came to an end, the team shared their insights on how things may change in the world of PR, content and social in 2021, as well as the trends they’d like to see less of in the new year.
From the predicted death of planned campaigns to the rising importance of brand and content in a cookie-less world, you can read the predictions in full here.