April was a month unlike any other – the first full month in lockdown. We’re proud to say that we delivered widespread national PR coverage for our clients. We also secured a new client, shared our knowledge with the comms industry through webinars and increased our pro-bono support for organisations doing good in the world.
1: A new agency webinar series
Since coronavirus hit, we’ve dialled up newsjacking for our clients to keep their voice in the news.
Newsjacking is a valuable tool, and we’ve been sharing some of our know-how. Rachel, our Head of Social, hosted a webinar on how to use social and Twitter specifically for spotting relevant conversations your brand can become part of.
Next up in the series was our Senior PR Account Manager, Laura, who hosted a webinar on how to cut through the media noise on a budget. With many comms professionals seeing budgets cut or put on ice, and the media landscape dominated by coronavirus, Laura shared learnings from an award-winning campaign to apply to the current climate.
And there’s more to come. Our MD Sharon and Associate Director James also have webinars lined up in May.
2: Helping clients find their voice
Fresh from creating and hosting our own webinars, we’re putting our expertise to good use by helping a client create a series of webinars for its B2B customer base. We’re researching the complex topics, interviewing their experts, training the speakers, and scripting the webinar.
We’re seeing increasing demand for help with this type of content and – with the return of face-to-face events a long way off yet – expect it to continue.
3: Helping Admiral lead the pack
In April, Admiral became the first UK insurer to offer a refund to their car and van insurance customers, recognising that people are driving less during the lockdown.
We helped spread the word to customers across the country by leading the consumer PR efforts. Admiral’s initiative was featured in nationwide broadcast, print and digital coverage. Our outreach resulted in almost 400 pieces of coverage within a week of the announcement. We secured national coverage in the BBC, Sky, ITV, Times, Telegraph, Metro, Mirror, The Sun, Express, Daily Mail.
4. Celebrating World Earth Day
April 22 marked World Earth Day. We celebrated it in the knowledge that we’re working hard every day to make our agency more environmentally friendly and sustainable.
With a little help and advice from our client, Loop, we track and record our energy usage each month. We’re working hard to get our figures down to help us be more energy efficient – even when working from home.
While we’re in lockdown, our travel output is now at zero! However, when restrictions ease again, we’ll still be committed to minimising unnecessary travel, especially by car. We are also members of the Bike To Work scheme.
Our team can all get access to plastic-free sanitary products from Dame, the world’s first climate positive Period brand. We will also reimburse the cost of menstrual cups or reusable applicators to cut the amount of waste each period.
We’re also working hard with Share Action to find ways to divest our pension funds away from fossil fuels.Contact us