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BrandContent April Round-Up

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In a month that saw chocolate caterpillars battle it out, we celebrated another month full of success, growth and learning. Here are some of our top highlights from April:

1: Having our say…

Our campaign executive, Molly Geddes, shared her thoughts on the European Super League announcement and the lack of communication from the Big Six earlier this month.

Molly’s thoughts about how the clubs risked further reputational damage by failing to be open and transparent in their communications were published on PR Week. Check out her views here.

2: Broadening our horizons

In April we launched a new BrandContent Speaker Programme designed to help us understand about what’s happening in the world from those who are affected most.

Performance artist and a creative access consultant in the Arts, Jonny Cotsen was our first speaker. He took centre stage to share his story and discuss the issues and barriers the deaf community face. He also talked openly about how brands and marketers can be more inclusive in reaching the community in their campaigns.

3: Hitting the Headlines

April has been another busy month for our account team, who have been securing top tier coverage and links for our clients!

As lockdown restrictions started to ease across the UK, we spotted several opportunities, resulting in over 110 pieces of coverage for just one client.

Staying on top of the news and monitoring key talking points meant we could bring forward a planned newsjacking piece which, in less than 24 hours, landed on Mail Online, iNews, Guardian, MSN, This is Money and over 60 other titles!

4: Analysing the success of a well-known pig

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Our account executive, Rebekah Hewett, did a deep dive look at a much-loved M&S brand character, Percy Pig last month.

She explored Percy’s rise to fame over three decades, looking into all the merchandise, and sharing her thoughts on how other brands could successfully follow suit!

Check out the full article on Percy Pig here.

At the end of last year Rebekah also tipped merchandise as a growing trend to look out for in 2021. Many brands opted for ‘comfy’ merch to fit with the wintery weather and the national lockdown however, as restrictions are easing across the UK brands may have more opportunities to explore and play in this space as the year goes on.

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