Officially the best small content agency in the UK 2018

FairFX PR Strategy

FairFX

Trump Slump: A PR Strategy

The cost of staying at Trump hotels around the world

Jumping in on the media conversation surrounding Trump, we came up with a tongue-in-cheek PR strategy comparing the cheapest and dearest Trump hotels to visit around the world.

In doing so, we became the go-to for comment on the price of the president’s hotels and were able to re-run analysis quickly to ensure we were included in articles around the world.

By tying in our research with key moments in Trump’s presidency including the anniversary of his inauguration and landmark decisions, we kept our analysis high on the news agenda.

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Our awards

  • GOLD – CIPR PRide awards 2016 – Consumer relations campaign
  • GOLD – CIPR PRide awards 2016 – Best use of media relations
  • GOLD – PRCA Dare awards 2016 – Consumer relations campaign
  • GOLD – PRCA Dare awards 2016 – Low budget campaign
  • GOLD – PRCA Dare awards 2016 – Campaign challenges
  • GOLD – CIPR PRide awards 2017 – Consumer relations campaign
  • GOLD – CIPR PRide awards 2017 – Best use of media relations
  • GOLD – CIPR PRide awards 2018 – Consumer relations campaign
  • SILVER – Corp Comms awards 2018 – highly commended best consumer campaign
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