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AI vs North Korea


Artificial intelligence firm Amplyfi needed to launch to the world on a shoestring budget. This is how we helped.

We held a story workshop with Amplyfi to understand the product and establish the most compelling stories that could be told.

We discovered Amplyfi had been doing a research project and white paper with Harvard University using its artificial intelligence platform to understand North Korea’s bioweapons capabilities.

We created a news story around this and sat tight until the news agenda was on our side and when North Korea was topical, we released the findings of the white paper.

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Launch to the world on a shoestring budget

The story went around the world generating hundreds of pieces of coverage for a bootstrapped start-up.


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