To support the launch of the new Autumn/Winter clothing range we devised an outdoor adventure campaign which aligned with the brand ethos of embracing the outdoor lifestyle utilising social, onsite content, influencer relations, PR and eCRM.Contact us
Support the launch of the new Autunm / Winter clothing range
We developed an influencer toolkit and secured a range of relevant mum influencers to go on an outdoors adventure with their kids in the new Saltrock clothing range, posting a blog and social stories about their trip. The influencers were selected based on the target audiences, their domain authority and reach. One influencer was selected to run a Gleam competition with the prize being a wardrobe of Autumn/Winter clothes for the kids and secured a competition with The Sun. We developed a campaign hub onsite with lifestyle content about getting outdoors and having outdoors adventures during the season and fun things to do with kids, while subtly showcasing the new clothing range to drive sales and supporting social content.