Artificial intelligence firm Amplyfi needed to launch to the world on a shoestring budget. This is how we helped.
We held a story workshop with Amplyfi to understand the product and establish the most compelling stories that could be told.
We discovered Amplyfi had been doing a research project and white paper with Harvard University using its artificial intelligence platform to understand North Korea’s bioweapons capabilities.
We created a news story around this and sat tight until the news agenda was on our side and when North Korea was topical, we released the findings of the white paper.
Launch to the world on a shoestring budget
The story went around the world generating hundreds of pieces of coverage for a bootstrapped start-up.