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Alleviating the stress of moving home with an interactive AR filter game 

Admiral

objective:

Insurance giant Admiral asked us to create a campaign for its home insurance product, focussed on the theme of moving home and tying in with the stamp duty holiday introduced during the national lockdown.

The Covid-19 pandemic introduced several temporary measures across the UK to help the country get back on its feet after lockdown. In July 2020, a stamp duty holiday was introduced, and the threshold was increased to help buyers who might have taken a financial hit during the pandemic.

With the stamp duty holiday in place, many people took advantage of this opportunity to move up or onto the property ladder. However, being one of the most stressful things people do in their adult life, we came up with an idea which explored the items that often get left behind during the hustle and bustle of moving to a new house, causing additional stress.

To uncover the most common, unusual and simply odd items that get forgotten, lost or misplaced during the house-moving process we spoke to the professionals in the home moving process, as well as surveying the nation!

We sourced removal teams from across the UK, creating a bespoke panel of professional removal companies to share the items they’ve discovered when helping people move home. We unearthed a number of nuggets including how £30k hidden cash, family cats and a watch worth £5,000 were some of the things misplaced during a move.

The campaign has secured 37 pieces of coverage to date and 34 links, with coverage highlights including House Beautiful, Red, Daily Express and MSN UK.

We also compiled a list of top tips from the panel to go out alongside the press release, to help alleviate the stress for homebuyers and stop them making the same, costly mistakes.

To bring the campaign to life on social, we used insight from our expert panel of professionals and homeowners to design and build a fun, interactive AR filter game.

The game put the user in the shoes of a removal expert, and tasked them with packing the five most commonly forgotten items using their head to move the box from side to side, while also avoiding packing unnecessary items in their box.

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