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Insurer Admiral asked us to create a positive Digital PR campaign with content at the heart which would build backlinks and drive traffic to their home insurance product while remaining relevant to the brand and their target audience.
Step in the Christmas bauble calculator
Analysing Admiral Home Insurance Claims data, we found a trend in home insurance claims relating to Christmas decorations and decorating for the festive period; broken or damaged televisions – caused by moving furniture or falling ladders and decorations – are the biggest problem, accounting for 43% of Christmas decorating claims.
We knew it was an interesting insight and one that could cut through at one of the most competitive times of year; Christmas. So to make decorating the tree a less stressful event and hopefully reduce the number of mishaps, we teamed up with mathematician Matthew Lettington from Cardiff University to create an interactive bauble calculator.
The fun, tongue-in-cheek tool calculated the exact number of baubles and length of lights needed to create the perfect Christmas tree and was loved by national, online and lifestyle media.