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Step in the Christmas bauble calculator
Analysing Admiral Home Insurance Claims data, we found a trend in home insurance claims relating to Christmas decorations and decorating for the festive period; broken or damaged televisions – caused by moving furniture or falling ladders and decorations – are the biggest problem, accounting for 43% of Christmas decorating claims.
We knew it was an interesting insight and one that could cut through at one of the most competitive times of year; Christmas. So to make decorating the tree a less stressful event and hopefully reduce the number of mishaps, we teamed up with mathematician Matthew Lettington from Cardiff University to create an interactive bauble calculator.
The fun, tongue-in-cheek tool calculated the exact number of baubles and length of lights needed to create the perfect Christmas tree and was loved by national, online and lifestyle media.