Ageas is the insurance company nobody has heard of. It is Britain’s third largest car insurer and sixth biggest home insurer, but consumer recognition is low.
We needed to create a content programme that would really stand out – and ultimately help Ageas sell insurance policies.
So, content hub Solved was born. The brand newsroom was developed to enable always-on, real time and planned content, underpinned by data, and boosted by quarterly campaigns across content, SEO, social and influencer engagement.Contact us
Grow brand awareness and drive potential customers to Ageas.co.uk
Within the first 100 days of the programme, Solved brought more than 46,000 potential new customers to the website, drove more than 65,000 views of the content and delivered a 4,810% increase in monthly users; crucially many then went on to get a quote from Ageas.
Ageas’s own data revealed that the spiralling cost of driving lessons meant more parents were adding their children to their car insurance policies and teaching them to drive – with all their own bad habits. To highlight this issue, we filmed influencer parents teaching their children to drive, unaware that their backseat passenger was an undercover driving instructor. Within four weeks, the videos had been viewed more than 188,000 times – driving over 16,000 potential customers to the website.
Other campaigns involved a Facebook 360º video which highlighted the surprising value of home contents, and a step-by-step video illustrating how to buckle up a family pet while driving.