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Ensuring your influencer has an influence

Working with an influencer with a million followers guarantees a million views, right? Wrong. So very wrong. In light of Unilever’s recent pledge not to work with follower-buying influencers, it’s important to know how to spot fake followings, before it’s too late. Working with influencers is a great way to reach new audiences and engage … Continued

All That Glitters: A Cinemagraph Photoshop Tutorial

The cinemagraph has been tipped as the next big thing in content marketing, and boy are they beautiful. Wielding hypnotic power over audiences with endlessly lapping oceans and candles, and twinkling, breathy details, the web is bewitched by them. Want one? Frustratingly, cinemagraphs have been billed as a high-ticket and time-guzzling project, but we refuse … Continued

Why Brands Should Join the ‘Dark Social’ Side

What is ‘dark social’? When we talk about the ‘dark side’ of social media, for once, we aren’t referring to the dark web or cyberbullying (and sorry, we aren’t even inviting you to a Star Wars themed partyl!). Instead, it describes how little is truly understood about the performance of content on ‘dark’ social channels. … Continued

Fake News: It’s All Your Fault

It has been discovered that in the 1980s, Donald Trump ran a drug cartel where his main rival was Pablo Escobar, who had attempted to kill Donald Trump multiple times. However, Trump was too cunning for Escobar and managed to escape and make a fortune from his drug cartel business without anyone discovering where his … Continued

Make a Unique Cinemagraph in Four Simple Steps

A cinemagraph capture a moment of fluid motion in one aspect of an otherwise still image. Do you fancy making your own? We’ve got four tips to get you started. 1) Plan what you’re going to capture and try to keep it simple. For example, a record spinning on a player works a treat, or for a first … Continued

Global Guidelines For Youtube Influencers Partnering With Brands

The International Consumer Protection and Enforcement Network (ICPEN) has rallied alongside the Competition Markets Authority (CMA) to produce global guidelines for YouTube Influencers partnering with brands. The guidance is a result of the Online Reviews and Endorsements project group, and it aims to empower the Influencer to act transparently when they talk about third-party services. It’s something agencies and … Continued

With Great Vlogger Power, Comes Great Responsibility

Vlogger and Big Brother contestant, Sam Pepper, hit the headlines last year following a hyper-realistic video that saw two fellow YouTubers – Colby and Sam – appear to face a brutal rooftop execution at gunpoint, in a prank kidnapping. ‘KILLING BEST FRIEND PRANK’ has already been watched more than 9.5 million times, and as many … Continued

What is the Facebook Rocket ?

It’s a bird? It’s a plane? NO ! It’s a Facebook Rocket !   A couple of days ago a tiny little rocket appeared on the Facebook mobile app with no announcement of what it was. People. Freaked. Out: Alongside the new ‘story’ add-on, this is the most change we’ve seen to the Facebook app … Continued

The Rich Kids Leaving Instagram

A new picture-based, Instagram-like social media platform launched this week. It’s only available to an elite few, not because they were the first to register for the service, but because they’re rich enough to use it. Rich Kids – an Instagram-inspired app – gives wealthy Gen Y’s access to an exclusive community, accessorised with superior travel, … Continued

The Presidential Election Live On Twitter

What’s happening? The ugliest race to the Presidential election is within 30-feet of the finish line. Tomorrow Hillary Clinton and Donald Trump make like eggs and scramble to become the 45th President of the United States. Where can I see it?: The kindest live coverage is likely to unravel on BBC One and its news channel. … Continued

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