SaltrockSoul: Social outreach programme

SaltrockDuring Saltrock’s #SaltrockSoul campaign, BrandContent approached influential family bloggers to review knitwear, hoodies and kids wear while enjoying a family day out in the great outdoors.

BrandContent sourced a shortlist of writers who were vocal about celebrating the Great British outdoors with their families. We ensured the bloggers adhered to strict technical criteria while staying ‘on message’. Criteria included:

In Q4, the publish success rate was 108% with some bloggers posting more than one blog unprompted due to our careful relationship building process. We also secured 47 follow backlinks over 13 posts and the blogger’s collective reach exceeded 1,000,000, ensuring the clothing range was exposed to a vast, but targeted family audience. BrandContent also secured two off-site blogger competitions, that achieved more than 5,000 entries and 300 blog comments with the targeted Saltrock demographic.

Are you looking to engage with a family audience? Email about our family blogger network and brand ambassador programme.