BrandContent was challenged by FinTech startup, Hello Soda, to raise its business profile and build brand awareness through media relations and outreach. It had no media presence in relation to its competitors, so this was no mean feat!
BrandContent created stories targeted at the personal finance and business sections of national papers as well as relevant magazines. The hooky stories targeted the FinTech, Tech, Business, Lending, HR and Personal Finance pages creating news and being part of it.
In the first 6 months, BrandContent had profiled Hello Soda in over 50 high quality pieces of media, including a double page spread in the Independent on Sunday, Mail on Sunday, Daily Mail, Guardian, City Am, TechRadar, Vice, FSTech, BBC, The Times, Credit Today and Personnel Today, to name a few..
BrandContent also secured Hello Soda’s place as a FinTech authority in the Northern Powerhouse quashing all beliefs that a FinTech company needed to be based in London to succeed. The coverage has taken the brand from a relatively unknown player to a Northern success story generating huge and impactful business leads from the UK and overseas. It genuinely has!