We were commissioned by the Guardian to create content for its Adobe sponsored social media hub. We produced 3 x 700 word features on hot social media topics. These covered; Why the C-suite still don’t get social media and how to change that; a sneak preview at the FCA social media guidelines and advice for marketeers on how to secure much needed extra social media budget.
The premium content was featured as editor’s picks and performed extremely well socially. For example, the article: ‘Why the C-suite still don’t get social media and how to change that,’ was shared over 1,000 times in the first 2 days and drove one of the highest page views on the hub.
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