No high heels behind the wheels

The Purpose:

Confused.com wanted to produce an engaging and shareable social media campaign which would support its SEO position for car insurance but also demonstrate its authoritative voice in car insurance and motoring related issues.

To hit these business objectives, we following an insight-led approach and built a thought-leadership campaign around the nugget that 40% of women drive in high heels and 24% drive in bare feet, leading to dangerous driving. To support the campaign, we also created an infographic which has been shared over 800 times and was used as additional website content to add value to the story.

 

The Impact:

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