BrandContent were asked to review Aberdeen Asset Management’s private investor website to make it more user friendly for consumers and private investors following a big pension shake-up in 2015.
The team completed a full-site revamp:
- Auditing the on-site content and recommending what improvements would work best for their target audience.
- Creating a new user journey with relevant and informative content at the heart
- Rewriting the entire website, including new consumer-led content to inform visitors of the pension changes as well as the relevant products including ISAs and investments
- Working closely with compliance to ensure all new copy adhered to the FCA regulations
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