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All That Glitters: A Cinemagraph Photoshop Tutorial

The cinemagraph has been tipped as the next big thing in content marketing, and boy are they beautiful. Wielding hypnotic power over audiences with endlessly lapping oceans and candles, and twinkling, breathy details, the web is bewitched by them. Want one? Frustratingly, cinemagraphs have been billed as a high-ticket and time-guzzling project, but we refuse … Continued

Why Brands Should Join the ‘Dark Social’ Side

What is ‘dark social’? When we talk about the ‘dark side’ of social media, for once, we aren’t referring to the dark web or cyberbullying (and sorry, we aren’t even inviting you to a Star Wars themed partyl!). Instead, it describes how little is truly understood about the performance of content on ‘dark’ social channels. … Continued

Fake News: It’s All Your Fault

It has been discovered that in the 1980s, Donald Trump ran a drug cartel where his main rival was Pablo Escobar, who had attempted to kill Donald Trump multiple times. However, Trump was too cunning for Escobar and managed to escape and make a fortune from his drug cartel business without anyone discovering where his … Continued

Make a Unique Cinemagraph in Four Simple Steps

A cinemagraph capture a moment of fluid motion in one aspect of an otherwise still image. Do you fancy making your own? We’ve got four tips to get you started. 1) Plan what you’re going to capture and try to keep it simple. For example, a record spinning on a player works a treat, or for a first … Continued

How to Gain A/B Testing Insights from Your Channels

If you’re rolling out off-site content as part of your content strategy, setting up UTM tracking codes using the Google URL builder will allow you to conduct A/B testing to see which channel is working hardest for your content. A great opportunity to use this tool would be when you’re working with a high volume … Continued

What is the Facebook Rocket ?

It’s a bird? It’s a plane? NO ! It’s a Facebook Rocket !   A couple of days ago a tiny little rocket appeared on the Facebook mobile app with no announcement of what it was. People. Freaked. Out: Alongside the new ‘story’ add-on, this is the most change we’ve seen to the Facebook app … Continued

The Rich Kids Leaving Instagram

A new picture-based, Instagram-like social media platform launched this week. It’s only available to an elite few, not because they were the first to register for the service, but because they’re rich enough to use it. Rich Kids – an Instagram-inspired app – gives wealthy Gen Y’s access to an exclusive community, accessorised with superior travel, … Continued

A Social Campaign In The Can

A TV ad and social campaign for Heinz that featured children, teenagers and adults using empty or full tins of Baked Beans to drum out the rhythm of ‘the #cansong’ has been canned by the Advertising Standards Authority on health and safety grounds. The ban follows three complaints that the ad encouraged unsafe practice, and … Continued

Facebook Live And The Demise Of Corporate Video

Author Giovanna Fletcher beckons millions of fans into her book-laden study to talk about her baby boys, Buzz and Buddy, husband Tom, and take questions from the tuned-in turnout. Facebook Live broadcasts her vlogs in real time, allowing adoring fans to soak in her warm personality, react to her thoughts, and feel intimately involved with (and in … Continued

How Can Brands Leverage Facebook Messenger’s Boom In Users?

To paraphrase Samuel Gibbs recent article ‘Why is Facebook trying to force you to use its Facebook Messenger app?’ Facebook is removing the chat function from the mobile website experience, and channelling users into the Facebook Messenger App. In June last year, Facebook allowed users to sign up to the service using only a mobile number, so they could access … Continued

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23-06-2018
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