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Keep Video Content Close to Your Heart

Brands have emotional power in a digital world thanks to video content. Just look at John Lewis. It plied us with emotive Morrissey and empathetic, generous youngsters in ‘The Long wait’ (2011), forced heartache on viewers with star-crossed snow lovers in 2012’s ‘The journey’, brought back Animals of Farthing Wood jeopardy for many in 2013’s ‘The Bear & The Hare’, … Continued

BrandContent Launches DEN – the Content Marketing Podcast

BrandContent has launched a brand new industry talk show, DEN – the content marketing podcast. And you’ve burrowed right into the thick of it. Stop digging that hole, you’ve arrived in just the nick of time to eavesdrop on Sharon and Adam. They’ve invited Tom Nelson from the Royal Opera House in Covent Garden to talk about … Continued

Budget 2017 Run-Down

If you missed it, here’s a quick run-down of the Budget 2017 and the main changes announced. The economy (OBR forecast) Growth: Upgraded forecast to growth from 1.4% to 2% for next year, followed by: –   1.6% in 2018 –   1.7% in 2019 –   1.9% in 2020 –   2% in 2021 Inflation: 2.4% this year, … Continued

The Top Content Trends to Watch in 2017

Live videos are becoming extremely popular. We all remember last January when #DrummondPuddleWatch went viral. A ‘caution’ sign was put in a big puddle and everyone found inventive ways to cross it, including floating on a swimming pool lilo. Why waste a perfectly good lilo you brought home from Spain when you can use it … Continued

Search Engine Manipulation Fuels Content Creator Fears

Google has recently used a new term – ‘Search Engine Manipulation’ – to shine a spotlight on spammers and protect the integrity of its search results. In 2014, e-ventures Worldwide had 231 websites removed from Google search results because all were identified as ‘pure spam.’ eVentures sued and a court in Florida has allowed the … Continued

A Lesson in How to Generate Brand Love

If you’re wondering how to generate brand love or if it’s even worth the bother, then look no further than these two campaigns that took the social media world by storm this week. Yesterday, John Lewis launched its Christmas advert –Monty’s Christmas – the advert focuses on a little boy called Sam and his pet … Continued

The Word Of The Year 2016

Today, the Collins English Dictionary released its top 10 words of the year – and ahead of all the competition, “Brexit” has been named the Word of the Year 2016, thanks to a “dramatic increase in usage.” Brexit (ˈbrɛɡzɪt) noun: the withdrawal of the United Kingdom from the European Union. One Word To Rule Them … Continued

How to Make Sure You Get Viral Content

Hitting ‘publish’ doesn’t get content seen. To get the clicks and engagement – to get viral content, brands need to be creative, daring and most of all multi-channel savvy. The holy grail of content distribution is for a campaign to go viral. Following the success of projects such as the ice bucket challenge, content virality … Continued

Brand Authenticity in Content Marketing

When it comes to brand authenticity, did you know that listening to Pharrell could make you one of the greatest storytellers? “Pride yourself in your individuality, that’s what makes you who you are.” Pharrell said that! And we agree, especially when it comes to marketing your brand using authenticity. For example, you’ve just launched a … Continued

The ‘Reactive Video’ Case of The Fine Brothers

During the last two years, a certain type of video content has snowballed into our lives and doesn’t show any signs of slowing down. That content is ‘reactive video’ and yes, it is as simple as it sounds. People play a video and film how they react to what they see on screen, capturing their … Continued

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