All that glitters: a cinemagraph photoshop tutorial

Cinemagraphs are tipped as the next big thing in content marketing, and boy are they beautiful. Wielding hypnotic power over audiences with endlessly lapping oceans and candles, and twinkling, breathy details, the web is bewitched by them. Want one?

Frustratingly, cinemagraphs have been billed as a high-ticket and time-guzzling project, but we refuse to buy into the ‘if you have to ask, you can’t afford’ mentality. So, our in-house visual content producer Adam Russell explains how to make cinemagraphs for yourself, using photoshop and beautiful assets. Notebooks ready? Let’s go.

Got milk?

Tantalie cookie monsters (and FMCG marketers) everywhere with a familiar sweet treat

All that glitters

Baby it’s cold outside

Cinemgraphs can be used to convey emotion, cosiness and comfort, maing them perfect for the interiors industry.

All that glitters 2


Dude let’s go bowling

Reaction cinemagraphs have a double-whammy effect when pulled from classic movies (such as this gem from The Big Lebowski.) Social producers, take note.

the big lebowski

Come for a dip

Lull and soothe your audience with hypnotically lapping water. The travel biz must put cinemagraphs in their strategies.

Seamless water

Turn low-res into high quality

The struggle is real! If you only have 256 colours, and pixel haunts you, apple a vintage filter.

Ladbrookes casino

Feel inspired? Read more about making your own cinemgraphs.


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